I'm starting to see infomercials for gold, people freaking out and talking about how much money they've made on oil futures, and things of that nature. All of the buzz is around materials and resources.

Seems to me that loose money went from the market, to real estate, to oil/gold/etc. Some are estimating that close to 30% of the cost of oil futures is related to speculation (talk about ultimately digging your own grave -- didn't we learn this from flipping houses already? I wonder how many of these investors are losing their 'profits' filling their SUVs up).

I've been reading a lot of finance books lately, and when it comes to investing they all say the same thing -- don't follow the crowds. The best buying time is when "blood is running through the streets." So, while it's tempting to chase the short term profits being made on these things, it all seems incredibly similar to the situations that I've read about.

Time to buy the Vanguard Total Stock Market Index. Automate that bad boy and ride this all the way down (and ultimately, out ;)

Anyone disagree? Lots of micro and macro things to consider these days.

I've been thinking a lot lately on various investments that would be able to handle the pending recession. There are the obvious answers (gold, basic materials, etc.), but I'm trying to round things out a bit.

It seems to me that when money is tight, people certainly cut back their spending, but the need for entertainment and pleasantry still exists. Cheap entertainment and thrills seem like a decent bet. Movies used to fall into this category I'd think, but that's just not the case anymore. I wonder if Netflix/blockbuster and other rental outlets would fit? Video games actually work out to be cheaper than most forms of entertainment, but they have such a high barrier to entry. Gamestop might be an answer to that, being that they sell a great deal of pre-owned (cheaper) games.

My sister pointed out makeup companies. That might sound a little funny, but truthfully if a $10 thing of lip gloss makes someone feel better, then it might match up perfectly. Never under estimate the feel good powers of vanity. That would suggest who, Proctor & Gamble?

Costco, BJ's, Walmart, Target, Dollar Tree, Big Lots -- big box stores and discount chains are a likely candidate. I started wondering about home depot. Normally, I'd say probably not, but given that much of this is caused by housing, maybe. People aren't going to be able to sell like they used to and will probably be planning on staying around a little longer. There might be a decent amount of home improvement going on, it's just whether or not that amount of home improvement is greater than the home improvement that was taking place during the housing boom. Probably not, but might be worth keeping an eye on.

Vacations are likely to be cut back on as well, but that doesn't mean families still won't try to go places and it doesn't mean that business will stop sending folks to different cities. Cheap destinations, discount travel outlets, discount airlines and discount hotel chains might be worth looking into (I think I'll pass on Spirit, though ;). When Kat and I were visiting family up in Ohio, we went to an indoor water park. I remember it as being a bit more pricey than I would have suspected, but I wouldn't be surprised if there were cheaper alternatives. It wasn't a water park like oh-my-god-a-water-park!, but more of an indoor pool with a bunch of neat slides attached to a hotel/destination type of place.

I've already been researching and following along with the alternative fuels world. I think given our economic situation, national politics and the general pulse of things, alternative energy will become even bigger in all this. A big part of our economic situation is oil. China isn't going to slow down their growth anytime soon, so oil demands aren't going to go down anytime soon. High oil creates higher inflation. The best way for us to reduce this added inflation may very well be alternative energy sources (combined with some clever Fed moves, of course). If the next president of the United States is a Democrat or one of the few Republicans pushing for massive energy reform, this sector will blow up.

Am I missing anything? Is my head in the right place or am I off base? I wasn't quite "investing age" during the last real recession we had, so I'm kinda basing this all off of logic. ;)